Greenberg Traurig is the 7th largest firm in the country, but as a Miami based firm it has less name recognition than many smaller firms. So how do they attract the best and brightest law students? That’s the challenge we faced in developing their new recruiting campaign. We took on the challenge and quickly discovered that GT wasn’t your typical stuffy, “old school” law firm. Our New Rules campaign shows how the firm follows a different set of rules, and it has been a huge hit among students.