“Style for the Cure” is fundraiser created by the Susan G. Komen Breast Cancer Foundation and The Mall at Short Hills – NJ’s most exclusive mall. Our challenge was to create an identity and advertising for the event that had real stopping power and met the upscale expectations of merchants. Our solution was a sophisticated campaign, which exuded an elegance befitting the mall’s brands and clientele. Our theme, “Shop for Millions of Women at Once,” highlighted the benevolence of participating in this event and even empowered our audience to spend. The event exceeded all fundraising expectations.