MUSEUMS OF LOWER MANHATTAN

Even the savviest New Yorkers aren’t aware that downtown Manhattan is home to some of the city’s most unique museums. To raise awareness and visitor traffic, we created the first campaign that brings all 15 museums together under one new brand. Our “Discover the Museums of Lower Manhattan” campaign has included newspapers, magazines, subway/bus signage and radio, along with the development of a logo and the launch of a web site.