The destination club lifestyle offers high net worth individuals the opportunity to vacation in spectacular residences around the world. Havens, a startup in this ultra high-end category, wanted to instantly compete with established players. To position their brand as a vacation haven, we used stylized, dream-like photography to create a mood, and hypnotic, poetic copy to build a warm, inviting feeling. Our message: It isn’t about the destinations, but the journey. It isn’t how far you go, but how close you become. It isn’t about discovering the world, but discovering each other.